Go-to-market strategy from someone who has sold, launched and scaled housing technology.
I help proptech and AI companies win in multifamily and student housing, and help operators choose and adopt the right technology. Seventeen years across property management systems, marketing, utility management and AI.
Hands-on experience across the full operating stack.
Every recommendation comes from having carried the quota, run the implementation and sat across the table from operators.
RealPage
Enterprise sales across property management systems including OneSite, plus marketing solutions. Led competitive displacements with large operators, earned Top Corporate Producer recognition, then served as senior subject-matter expert shaping product strategy, positioning and competitive intelligence.
Conservice
Led national growth strategy for utility management across the Student Housing Top 25 owners and operators. Built the go-to-market strategy, positioning and sales framework for senior housing as a new asset type, and earned President's Club.
AI solutions
Leading U.S. market entry for an international AI leasing and resident communication platform, setting positioning, priority segments, target accounts, pricing and partnerships.
Where I can help.
Go-to-market strategy & U.S. market entry
Positioning, ideal customer profile, pricing and launch plans for companies entering or expanding in U.S. multifamily and student housing.
Sales enablement & playbooks
Pitch narratives, enterprise decks, battlecards, discovery frameworks and rep onboarding that shorten the ramp to first deal.
Enterprise business development & partnerships
Introductions, account strategy and partner programs built on long-standing relationships across owners, operators and industry groups.
Onboarding & customer experience
Rollout, training and adoption plans that get onsite and corporate teams actually using new technology, whether you're a vendor onboarding a new client or an operator launching a new system.
Technology evaluation & vendor selection
Independent guidance for owners and operators choosing property management, leasing, marketing, utility and AI solutions: defining requirements, running demos and RFPs, comparing vendors and pressure-testing contracts.
Fractional sales leadership
Interim head of sales or GTM for teams that need senior leadership before making a full-time hire.
Get to market faster, with a strategy grounded in how housing operators buy.
Ideal for vendors launching in the U.S., moving upmarket to enterprise, or entering student housing.
Choose and adopt technology with an advisor who knows every side of the table.
Independent guidance on PMS, marketing, utility and AI decisions, from evaluation through rollout.
Jennifer Love
Founder & Principal, JLove Advisory
Jennifer has spent 17 years at the intersection of residential real estate and proptech. At RealPage she sold enterprise property management and marketing solutions and served as Industry Principal for student and multifamily. At Conservice she led national growth across the largest student housing owners and operators and launched the company's senior housing go-to-market. Today she leads U.S. market entry for an AI leasing and resident communication platform.
She works directly with owners, C-suite executives and operators on NOI priorities, technology ecosystems and operational challenges. A President's Club honoree and founding member of Women of Student Housing, she holds a BA in Political Science from UC Berkeley. Based in Texas, working with clients nationwide.
Trusted by the operators who run the industry.
She is committed to learning about her clients' needs and then helping them solve their problems. At Campus Advantage we worked with Jennifer for over a decade and look forward to working with her again.
I've always appreciated her proactive communication and her ability to collaborate with clarity and reliability. She consistently brings deep expertise to every discussion and contributes to strong, solutions-focused partnerships.
Jennifer's knowledge of the Student Housing sector is both extensive and practical. … Her ability to simplify complex concepts and guide teams through solutions has been invaluable.
Jennifer has been a great solution partner. She's very knowledgeable about the products she's selling and a proactive communicator.
Jennifer has been a true partner and customer advocate for our organization. She is consistently responsive, personable and attentive. She has always taken the time to understand our business objectives.
What sets her apart is her ability to pair strategic sales leadership with strong analytical rigor. She brings professionalism, discipline, and a true partner mindset to everything she does.
Let's talk about your next move in housing.
Tell me where you are and where you want to be. I'll tell you honestly whether I can help.